Why Colicci Can Rely on Temper - Rain or Shine

9
August
2023
0 read

Temper Case Studies - Colicci

In 1982, Ernie Colicci travelled from Italy to London with the humble aspiration of selling ice cream in the UK. After meeting wife and business partner Josephine, Colicci acquired its first ice cream van, soon after that its second and third. Their attention to outstanding customer service and quality soon found them catering to some of the largest events in the United Kingdom including RHS Chelsea Flower Show, Royal Ascot & The British Open Golf with a fleet of over 20 vans.

Keen to diversify their offering, Ernie and Josephine began moving into permanent food and drink kiosks beginning a relationship with the Royal Parks in Hyde park. This then secured them a contract for 12 permanent kiosks Hyde, St James & Green Park. Today they operate across a mix of 30 different permanent sites including cafes, kiosks, restaurants & beautiful vintage ice cream trucks.

The Challenge:

With a large proportion of Colicci's business based in London’s Royal Parks, they’re hugely subject to seasonality and weather changes. Colicci needs to be reactive to both seasonal peaks in summer, and unexpected event or weather-driven peaks over specific weekends.

The Solution:

Invest in solid core teams for each site, then prepare for the busy season by adding layers of skilled flexible workers who can supplement during sunny spells and big events.

"Colicci is a successful family business operating in London since the early 80s. We currently span 15 high-volume permanent sites, a large proportion of which is situated in the Royal Parks which means our need for quality team members is consistently high, particularly in summer. Temper provides cafe all-rounders for some of our busiest sites, and we're consistently impressed by their freelancers' ability to seamlessly integrate with our permanent teams. We're looking forward to working with them more as they grow." - Scott, Central London Area Manager

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